Pokémon® is a global cultural phenomenon. It was launched in Japan in 1996 for play on Nintendo's Game Boy® handheld video game system, and introduced in North America in September 1998. Today's Pokémon features animated TV shows, movies, home video entertainment, toys, branded merchandise, and the educational website, Pokémon Learning League.

The animated series, the video games, and the Trading Card Game all expound various values key to understanding game play and story lines as well as the Pokémon world itself. Some of these themes are improved skills, hard work, teamwork, good sportsmanship, being a good student, and respect.   Pokémon Learning League incorporates such themes into its storylines as the main characters model positive attitudes, inquisitiveness, and skill building.

What are Pokémon?

The fictional Pokémon world is a world very much like our own, only instead of animals, it is inhabited by a variety of creatures known as Pokémon. Pokémon comprise a diverse group of creatures; the 490 species vary from tiny and cute to huge and powerful.  Some Pokémon live in the wild, some are kept as companions, and others are prepared for competition by people called Trainers and Coordinators. A human’s relationship with his or her Pokémon is one of loyalty and respect.

What are Pokémon Battles?

Pokémon battling is a noble and respected pastime, and is the most popular organized sport in the world of Pokémon.  Trainers do not battle each other because they wish harm on their opponent; they battle to test the strength of their Pokémon and their own strategy and skill.  Good Trainers care deeply about their Pokémon and would not permit them to be seriously injured, and no Pokémon ever dies as a result of losing a battle. Being a Pokémon Trainer is largely about responsibility, and a Trainer’s conduct toward their Pokémon in battle is a large part of that.

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